Quick Restaurants NV/Quick Restaurants SA was an original Belgian chain of hamburgerfast food restaurants headquartered in Berchem, Antwerp, Belgium. Founded in 1971 by Belgian Baron François Vaxelaire, it is Europe's first and leading hamburger restaurant chain.
In recent years, its worldwide expansion has accelerated. Quick is similar in theme to McDonald's and Burger King. In 2007, it was taken over by the French government's investment holding company, CDC, which controls 94% of the shares as of November 2013 and was purchased by Burger King in February 2016.
The chain was first established in 1971 with two restaurants, by the Belgian Baron Vaxelaire (Chairman of GIB Group) one in Schoten, on the outskirts of Antwerp and another in Waterloo just south of Brussels. The first Quick opened in France was in Aix-en-Provence on July 19, 1980. By December 31, 2010, it operated over 400 restaurants in Belgium, France, Luxembourg and the French overseas departments or territories of Réunion, New CaledoniaGuadeloupe and Martinique. 72% of these restaurants are operated as franchises.
Quick was a German-language weekly illustrated news magazine published from 25 April 1948 to 27 August 1992 in Hamburg, Germany.
History and profile
Quick was the first magazine published in Germany after the Second World War. The magazine was first published on 25 April 1948 and had an initial print run of 110,000 copies. It had its headquarters in Hamburg. The magazine was launched by the Bauer Media Group and was published on a weekly basis.
Traudl Junge, Adolf Hitler's secretary, for many years worked as a secretary for the chief editorial staff of Quick.
At one time one of the most important magazines in its class, it reached a peak circulation of 1.7 million copies in 1960. As attitudes towards sex changed, the magazine tried to adapt, including more coverage of sex and crime in the 1980s. This was not a success; advertising revenue fell by 50% and circulation to 700,000 between 1990 and the closing of the magazine in 1992. It ceased publication on 27 August 1992.